India, July 10 -- Just when we thought our wardrobes were firmly rooted in neutral dressing and quiet luxury, jelly has emerged as one of the season's biggest style statements.

From designer flats and transparent handbags to juicy makeup and glass-like nails, the nostalgic trend is as practical for the monsoon as it is playful. We break down what it actually means and what's driving the obsession.

Inspired by the transparent plastic shoes and toys of the 1990s and Y2K eras, the jelly trend brings translucent, glossy textures to fashion and beauty.

In fashion, jelly shoes and bags are typically made from soft, flexible PVC or silicone while in beauty, 'jelly' refers to products with bouncy, gel-like textures that deliver a fresh, hydrat...