India, Aug. 17 -- February 6, 2016. Liverpool are 2-0 up against Sunderland at Anfield, seemingly cruising, when in the 77th minute, there was a flurry of activity in the stands. Still too far from the final whistle, for a traditional beat-the-rush. Thousands of supporters rose from their seats, not in celebration but in protest, and filed quietly toward the exits. The trigger was a new pricing structure that would have put the club's top match-day ticket at £77. The number was the point-77th minute for a £77 seat, marking symbolism in protest.

Liverpool went on to concede two late goals and drew 2-2. Within days, the club scrapped the increase. That was a reminder to everyone looking, that the fans do believe with real convict...