India, June 2 -- It has been happening increasingly of late that a new film uses a viral meme or trending song as part of its hook. The digital, social media age has encroached filmmaking and changed how cinema is created, let alone consumed. Suresh Triveni, adman turned filmmaker, admits that even the editing of many films is affected by makers' perception of the audience's attention span. Ahead of the release of his upcoming film, Maa Behen, the filmmaker speaks to Hindustan Times about comedy and filmmaking in the age of social media.

Maa Behen sees Triveni venture into comedy. As the maker of dramas like Jalsa and Subedaar, it is a drastic shift for him. "Comedy sets are easier on the actor. As a director, I feel less guilty towards ...