India, May 14 -- The producers and distributors of Telangana are at loggerheads over revenue generated from films. As the exhibitors demand a percentage-sharing model over the fixed rental model, Suniel Narang of Asian Cinemas and Naga Vamsi of Sithara Entertainments have fired shots at each other. Suniel even called Vamsi a 'snake' and a 'producer with duplicate hair'.

Ravi Shankar of Mythri Movie Makers, Vamsi, and other members of the Producers Guild held a press conference to discuss the issue. At the press meet, Vamsi said, "People will come to theatres if you develop single screens over multiplexes. Look at Vizag, single screens there generate more revenue than plexes."

He added, "One big exhibitor has had Mallikarjuna and Brahmar...