India, April 10 -- In today's beauty landscape, consumers are more informed than ever, yet also more overwhelmed. We've moved from basic routines to elaborate multi‑step regimens, and now we're witnessing a thoughtful shift toward minimalism. What was once seen as a trend is now rooted in consumer behaviour and expert insight. To get the best results and inspired by the social media skincare trend, people are increasingly bombarding their skin with products.

In an interview with HT Lifestyle, Shaily Mehrotra, co-founder and CEO, Fixderma, shared a minimal skincare routine that can help transform your skin. Shaily highlighted that efficiency lies in simplicity and consistency, not excess.

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