PRAYAGRAJ, Sept. 28 -- Tourism stakeholders deliberated on the digital tourism roadmap at a programme organised on World Tourism Day in the city on Sunday. The discussion, held on the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism," focussed on using AI, digital promotion, social media and technology to improve tourist experiences and promote destinations.

Chief guest Justice Manju Rani Chauhan stressed the need to showcase Prayagraj's religious, spiritual, historical and cultural heritage more effectively to domestic and international tourists.

She said digital promotion, modern technology and social media could be extensively used to highlight the city's tourism assets and attract more visitors.

Representatives...