India, Oct. 3 -- Splitsvilla winner and The Traitors 2 contestant Soundous Moufakir did not set out to create just another beauty brand. The idea for MoroMaa came from something much more personal: missing the Moroccan beauty rituals and ingredients she had grown up with after moving away from Europe and, eventually, to Asia. That gap became the starting point for MoroMaa, the beauty, lifestyle and body care brand she launched in India on June 27, 2026. In its first few months, the brand has already sold out two products and raised Rs.1.5 crore from Aviral Bhatnagar of AJ VC for a 9 percent equity stake.

Soundous, who has an MBA in Finance and a career in entertainment, is now balancing two very different worlds as MoroMaa's founder and ...