India, Sept. 29 -- You can read about firmness, materials, cooling technology and support, but ultimately, you want to know one thing: How will it feel when you lie down on it?

That's where SleepyCat is changing the way you shop for sleep in Hyderabad.

With six SleepyCat Sleep Studios across the city, you now have the opportunity to step into a store, take your time, try different mattresses and find the comfort that feels right for you. The experience is designed to make mattress shopping less about guessing from a screen and more about actually experiencing the difference.

SleepyCat currently has six SleepyCat Sleep Studios across Hyderabad">SleepyCat Sleep Studios across Hyderabad">SleepyCat Sleep Studios across Hyderabad, making it...