India, March 2 -- Criticism of the now-infamous cupcake ad-spot run targeting the South African cricket team has been plentiful during the ongoing ICC T20 World Cup. Host broadcasters Star Sports used a play on the 'choker' tag associated with South Africa, yet to win a white-ball ICC tournament, in a promo for the match against India that many have found to be in poor taste.

It's not something which escaped the notice of South Africa, who are currently unbeaten in this campaign and arguably now the favourites to go on and lift the title. Speaking after the Proteas' win over Zimbabwe, head coach Shukri Conrad made a cheeky reference to the promo, and gave an indication that this was something that added some extra fire in the belly for A...