India, Aug. 26 -- Shraddha Kapoor is not just known for her acting career but has also stepped into entrepreneurship with her jewellery brand, Palmonas. The 38-year-old actor actively promotes the label on Instagram, often sharing quirky and relatable videos to connect with her audience. (Also read: Shraddha Kapoor's fitness secrets for toned body on her 38th birthday: Following a vegan diet to eating early dinner )

Her company has raised Rs.55 crore in a fresh round, as it looks to strengthen its presence in India's jewellery market. Founded by entrepreneur Pallavi Mohadikar, Palmonas operates in the demi-fine jewellery category, a segment that sits between traditional heirloom gold pieces and short-lived fast-fashion accessories. The c...