India, April 18 -- Filmmaker Shakun Batra, best known for Kapoor & Sons and Gehraiyaan, has recently launched the AI division of his storytelling studio, Jouska Films. A video introducing the correct pronunciation of the studio's name has caught the internet's attention, with many praising it as a clever and effective use of AI, calling it the "right use of AI".

On Friday, Shakun took to the official Instagram page of Jouska AI to share a quirky AI-generated video explaining the correct pronunciation of his studio's name. The visually imaginative clip featured people floating mid-air as they broke down the pronunciation step by step, culminating in pilots announcing it over an aircraft intercom. Sharing the video, he captioned it, "The o...