India, Nov. 3 -- The promotional campaign for Shah Rukh Khan's King has begun. On his birthday, November 2, the superstar shared the film's first song with the world. With this, the countdown to King's release - seven weeks out - has begun. And while it is too early to talk about the film's box-office prospects, reports say it is already breaking the bank in terms of pre-release business.

King, directed by Siddharth Anand, marks Shah Rukh's reunion with the director after their 2023 blockbuster Pathaan. Naturally, the anticipation for the film is sky-high. As a result, the film has secured major distribution deals, as well as digital and music rights. Phars Films acquired the film's overseas rights, reportedly for a record minimum guaran...