India, March 29 -- Filmmaker Mohit Suri returned to direction after three years in 2025 with Saiyaara, and the film shook up the box office, emerging as a major commercial success. The film's promotional strategy of keeping its lead actors out of the spotlight before release worked in its favour. In a recent interview with Variety India, Mohit revealed that even Shah Rukh Khan praised their promotional strategy.

Recalling his meeting with SRK at Siddharth Anand's Diwali party, Mohit said, "They were doing their bit but not the regular interviews, marketing and other stuff. This is not a PR thing. The great Shah Rukh Khan, when he met me at Siddharth Anand's Diwali party, said this is the best thing we did."

He added, "Because we didn't ...