India, Aug. 21 -- When Dr Tanaya Narendra, one of India's best-known sexual health educators, discusses myths around pain during sex on her page @Dr_Cuterus, the subtitles spell it SEGGS. The typo is deliberate, the 32-year-old embryologist says. Two years ago, Meta informed Dr Narendra that her account would no longer be recommended to non-followers. A handful of her videos were flagged for their sexual content. Her videos that reference human anatomy were repeatedly scrutinised. "These are not explicit sexual messages. It is literal medical information."

She didn't want to waste her time filing appeals. Instead, she changed her vocabulary. "Vagina became "vajayanti"; penis became "nunu". She now sometimes refers to sex as "boing boing"...