India, April 17 -- You walk into a store, and the screen in front of you does more than play a video - it reacts, shifts, and almost steps out of the frame. That is the kind of retail setup Samsung is now aiming to build. Samsung India has introduced a new approach to in-store and business environments at its Business Experience Studio (BES) in Gurugram. The company showcased a mix of artificial intelligence (AI) tools and a new display system designed to change how brands connect with customers in physical spaces.

At the centre of the showcase is Samsung's Spatial Signage, a display that produces a 3D effect without requiring glasses. The system uses what the company calls 3D Plate technology to create depth behind the screen. As a resu...