India, Oct. 21 -- Consumers today are looking beyond products that simply follow trends; they want versatile, comfortable formulations that complement their natural features and reflect their personal preferences. Bringing this approach to life is SAMMMM, whose first co-created makeup product, pH+Lush, reimagines the everyday blush as a multi-purpose beauty essential.

Developed by Samara Roy in collaboration with actress, doctor, dancer and entrepreneur Heli Daruwala, pH+Lush is designed to work on both the cheeks and lips, offering a natural-looking flush of colour through its pH-reactive formula. From its texture and pigmentation to its buildability, wear and playful packaging, every detail has been shaped by experimentation and consum...