India, July 19 -- The moment "Oye Hoye Kya Scene Hai, Teri Walk Mein Taan Hai" played on season 2 of Samay Raina's India's Got Latent, it was clear the song had struck a chord. The show returned on Netflix and YouTube simultaneously and instantly became the talk of the nation. On the premiere episode, Contestant Balram Vishwakarma, better known as Rocking Goli, brought the energy with his performance, while rapper Young AJ wrote and co-performed the track. The standout moment on the show quickly snowballed into an internet phenomenon, with everyone from fans to celebrities joining in. Even DJ Chetas was impressed enough to invite Balram to perform at his shows.

The song quickly outgrew the reality show and found a life of its own online....