India, March 13 -- A popular adage is that the internet never forgets. This may or may not be true. But here's another adage that may be more suited to our times: Social media never remembers.

This is especially true of food, now that it has become a social-media obsession. For instance, there has recently been a huge hoo-ha about butter chicken ice-cream. The sudden surge of interest and the many polarising responses that followed the posting of a video on Instagram from a 'content creator' called Juliette Moreno came from people who don't know any of the background.

In the video, Moreno takes butter chicken, adds lots of dairy, keeps the mixture in the fridge overnight and then puts it in an ice-cream maker.

And Hey Presto! She ends ...