India, June 19 -- It's either a tribute to the power of social media or an example of how limited social media's reach really is.

Last week, most newspapers carried the news that the Kwality Wall's brands that we are all familiar with will stop being made with vegetable fat, and will be made with milk instead.

This is a welcome step. Almost since I started writing this column I have complained about the synthetic nature of what we regard as ice-cream in India. Nearly every ingredient is artificial or chemical. But the most galling thing about the so called ice-cream is that it is not made with cream at all. It is not even made with very much milk. Basically it is congealed vegetable fat.

This surprised most people, but did nothing to s...