Rock, with lyrics: What do your natural diamonds say about you?
India, Sept. 25 -- Jewellery is often a symbol of love, and you can read on for some evocative stories of different kinds of love encapsulated in these priceless gems.
But first, a bit of context. As the idea of natural diamonds as a personal statement spreads - we saw how last week, across demographics but particularly among Indian millennials and Gen Z - there has been a parallel surge in bespoke jewellery and custom design. Here, consumers participate in decisions that range from how a stone will be selected, to how it will be set.
Natural diamonds, because of how rare, timeless and unique they are, tend to be used to tell a story of significance. What do those stories look like?
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