India, Aug. 5 -- Expanding its portfolio, Pitambari has entered the agarbatti category with the launch of Pitambari Devbhakti Agarbatti. To mark the launch, the brand has partnered with actor Riteish Deshmukh as its Brand Ambassador for a nationwide campaign centred on faith, devotion and the power of natural fragrance.

Made with natural ingredients and infused with the fragrance of real flowers, the new range is designed to offer a long-lasting aroma with a low-smoke formulation, creating a calm and soothing ambience during prayer. It is available in a variety of fragrances, including Chandan, Mogra, Rose and Champa.

Built around the belief that God is always with us, the campaign celebrates the everyday ritual of prayer that begins ea...