India, June 24 -- Residents of 75 buildings and environmental organisations are pushing back against the Maharashtra Maritime Board's (MMB) proposed coastal advertising policy, warning that it could lead to large-scale commercialisation of Mumbai's coastline, including the iconic Carter Road promenade in Bandra west. They have demanded that the policy be scrapped.

The opposition stems from two notifications issued by the MMB, which permit large hoardings as well as vendors along the state's coastal stretch. The Maharashtra Maritime Board (Regulation of Display of Advertisements) Regulations, 2026, was notified on April 10, and the Maharashtra Maritime Board (Leasing of Stalls and Leasing of Land for Setting up of Stalls) Regulations, 202...