New Delhi, Sept. 3 -- The Supreme Court has warned the real estate industry that promises made in project brochures cannot be dismissed as mere marketing material, holding that a developer must construct and deliver a project in strict conformity with the representations made to prospective homebuyers. The observation came as the court took a stern view of the continuing deviations at DLF Home Developers' The Primus residential project in Gurugram, where a 24-metre-wide road shown in the original project plan has effectively disappeared at substantial stretches. The court said the deviation was "not minor, but substantial" and warned that if the project was not brought into conformity with the brochure by the next hearing, it would "proceed...