India, Aug. 26 -- The 1990s and 2000s were the golden age of Indian television in terms of nationwide reach and viewership. Even as purists argued about the supposed drop in quality of the shows, major TV serials regularly enjoyed double-digit TRPs. In contrast, shows today, across networks, struggle to even reach 3 in TRP ratings. Ravi Adhikari of Sri Adhikari Brothers chalks this decline to the emergence of streaming and the gradual shift of audience preferences. In a candid chat with Hindustan Times, the TV producer and studio head opens up on the evolution of TV in India.

Sri Adhikari Brothers was at the forefront of the boom of Indian TV in the 90s with shows such as Shrimaan Shrimati, Yes Boss, and Suraag. Talking about the contras...