Hoshiarpur, June 27 -- A satirical rap demanding a Rs.500 monthly allowance for men from chief minister Bhagwant Mann has turned Talwara-Cypher, a group of young artistes from Talwara in Hoshiarpur district, into a social media sensation within hours of its release. Though they have been creating music for quite some time, this recent hip-hop track has finally delivered the widespread popularity they long chased.

"The latest track promises to be a breakthrough for us the way it has gone viral and garnered millions of views. It is overwhelming. We had not expected such a huge response", says Talwara-Cypher group leader Happy Heer, who uses M C Heer as his stage name.

The track, "CM Mann nu sneha pahuncha deyo, bandian de khate joge 500 h...