India, Nov. 12 -- It was a post-festive break that allowed Ramayana to regain momentum at the box office on Monday and Tuesday. But on Wednesday, the film showed that the surge was no fluke. On its seventh day in theatres, the Nitesh Tiwari film registered the best Wednesday in Indian cinema history, soaring past Rs.900 crore worldwide. It has now surpassed several all-time blockbusters and is aiming to touch Rs.1000 crore sometime today (November 12).

The Ranbir Kapoor and Yash-starrer opened to great reviews on Thursday, with initial audience reactions largely positive. But the box-office opening remained below par. An opening weekend of Rs.507 crore worldwide would be admirable for most Indian films, but Ramayana has a reported budget...