India, Nov. 10 -- Ramayana, or as it is internationally titled Ramayana: Rise of a Legend, released in theatres on November 5 ahead of Diwali 2026. Starring Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita and Yash as Ravana, the film opened on a decent note but picked up momentum as the first weekend concluded. With the two-part epic, mounted on a whopping Rs.4000 crore budget, one would think that producer Namit Malhotra would be stressed about how the movie will fare at the box office. However, that does not seem to be the case. The producer is looking beyond ticket sales for his ambitious two-part adaptation and believes there are several ways to make the massive investment work.

While the scale of the movie is massive, Namit is confi...