India, Aug. 27 -- On Raksha Bandhan today, it's not just the human siblings who are getting pampered. New designs in pet rakhis are wooing pet parents to shop for quirky themes to ensure their fur babies feel loved, too!

"Initially when we started making rakhis for pets about three year ago, no one ordered these as much and even our own family laughed at the concept," recalls Kalkaji-based Chaitali Abrol, founder of Boof by Bella, adding, "This year, in the past two months we have sold around 400-500 rakhis for pets. Many buyers, even from abroad such as Canada, ordered in bulk for all the furry friends in their family... Guess the demand for pet rakhis have increased because people are including their pets in every festival just like fa...