India, Aug. 27 -- Contrary to the notion that radio is losing relevance due to digitisation and changing listener habits, Fever Network is betting big on mornings with the launch of two new shows in Delhi.

The OG biggies of radio are back - RJ Sarthak on 104 Fever FM and RJ Hrishi K on 94.3 Radio One International - to refresh the morning radio landscape for listeners across NCR.

As part of the network's Bring Back the OGs campaign, this initiative aims to highlight radio's lasting appeal by drawing on its legacy, nostalgia, and the medium's ability to forge deep listener connections. "This moment is more than just a show launch," says Ramesh Menon, CEO - Audio Business, HT Media Ltd, adding, "It's a reminder that the power of radio is ...