India, Aug. 25 -- The push to "swadeshi" or indigenous goods got yet another push from Prime Minister Narendra Modi on Monday, as India consistently hardens its stance against the US tariff regime affecting international trade.

"Businessmen should keep a big board outside their establishments, saying they sell only 'swadeshi' goods," the PM said, referring specifically to the shopping season ahead on account of a series of festivals.

He was speaking at an event in Ahmedabad in his home state of Gujarat.

Speaking in Ahmedabad in his home state of Gujarat, he added: "This is the season of festivals. Now Navratri, Vijayadashami, Dhanteras, Diwali... all these festivals are coming. These are celebrations of our culture but they should also...