India, Nov. 10 -- Building a successful ecommerce business isn't just about finding products customers want to purchase. There are essential steps in the process of product selection, supplier evaluation, import planning, quality control and inventory management that lie behind each successful online brand. Errors at any of these phases can impact profit margins, slow product releases and pose long-term difficulties for business growth, particularly for entrepreneurs entering markets like Amazon.

Amazon business expert and mentor Ali Lokhandwala">Ali Lokhandwala">Ali Lokhandwala is a big believer in product and sourcing selection and says that it is important to make a smart decision before hitting the market. His strategy is centered on...