PRAYAGRAJ, Oct. 18 -- From spices and pickles to millet-based foods and honey, products made by rural women in Prayagraj will soon be marketed under a common brand, 'Sangam Swad', as the administration plans to expand their reach beyond local markets through better packaging, branding and promotion.

The initiative follows the branding and packaging of water from the Sangam for wider markets after Maha Kumbh-2025.

Of the more than 32,000 women's self-help groups (SHGs) in the district, around 1,200 make products such as spices, bakery items, pickles, laddoos, millet-based foods, flour, mustard oil and honey. Their products will be brought under the brand in phases, officials said.

Chief development officer (CDO) Harshika Singh said the ...