India, Oct. 28 -- There is a good chance you used a P&G product before leaving home this morning without thinking much about it. Shampoo, toothpaste, laundry detergent, period care and deodorant are hardly purchases we spend hours analysing. Most of us find something that works and keep buying it. So, when HT Shop Now attended P&G Loop, The Creator Collective, at Dome @ NSCI SVP in Mumbai, we were less interested in hearing what was simply new and more interested in what might actually be useful.

Held on October 22 and 23, the event brought several P&G brands into one space, with product demonstrations, conversations with scientists and sessions around consumer habits. Among all the information coming our way, five launches and campaigns...