India, Oct. 27 -- Smartphones are getting more expensive, especially flagship models. But they are no longer just devices we use to make calls, send messages or save memories. From snapping photos at family gatherings to shooting videos for social media, our phones now take on tasks that once required dedicated cameras like DSLRs.

However, building a phone that meets these changing needs is not as simple as it sounds. Brands must understand what people want, study how they use their phones, test ideas, and anticipate what they'll need next.

To understand how this process works, we sat down with Goldee Patnaik, head of communication at OPPO India, who explained how brands approach the changing role of smartphone cameras. Read on as we ex...