India, July 31 -- A few years ago, capturing a memorable moment meant waiting for the right camera, the right lighting and sometimes even the right person behind the lens. Today, the story begins differently.

A college student capturing the energy of a campus festival, a traveller documenting a hidden cafe in a new city, a young professional creating a visual diary of everyday life, or a family preserving moments from a celebration - the smartphone has become the first creative tool people reach for.

Across India, the definition of a creator is expanding. It is no longer limited to influencers or professional photographers. Anyone with a story to tell is creating, editing and sharing moments every day. This shift has changed what people...