India, March 25 -- Robin Liu, the chief executive officer of OnePlus India Pvt. Ltd., has resigned, even as the Chinese smartphone maker controlled by Oppo grapples with eroding market share in its biggest international market.

"We thank Robin for his contributions and wish him the very best as he moves on to pursue personal passions," OnePlus said in a statement, adding that "business continuity" is ensured under a local strategy, though it has notably not yet named a successor.

Liu's exit follows a brutal year for the brand in its most critical market. According to data from IDC, OnePlus' India sales fell 38.8% year-on-year in 2025, even as rivals Apple Inc. and Samsung Electronics Co. Ltd. gained premium market share.

Once the undis...