India, Dec. 22 -- OneAssist and OTTplay have officially launched the 'Pocket Saver Plan' to bridge the gap between essential household services and digital entertainment.

This first-of-its-kind "sachet-priced" bundle is designed for India's offline retail customers, offering a unique combination of home appliance protection and premium streaming content.

"The Pocket Saver Plan makes assistance and entertainment easily accessible in one affordable package," OneAssist CEO Abhishek Maheshwari said in a statement. Anil Dua, chief revenue officer at HT Media Labs, described the partnership as a "double win" for consumers purchasing new electronics.

The 'Pocket Saver Plan' addresses two primary pain points:

In one purchase, customers receiv...