India, Sept. 3 -- For Indian homeowners investing in premium home elevators, trust is often built around the information a company provides about its products. Claims relating to imported components, European or Italian engineering, international technology, advanced safety systems and global presence can play an important role in a customer's purchasing decision.

However, an examination of Odyssey Elevators and Brio Elevators raises questions about whether customers are being provided with sufficiently clear and verifiable information regarding product origin, certification, manufacturing locations and the entities responsible for the products being sold.

In Odyssey's case, the company promotes its elevators using descriptions such as ...