India, June 20 -- The box office has found an unlikely hero in recent weeks: horror. The genre has steadily found acceptance, almost becoming a guarantee of success.

The biggest example is Obsession, the low-budget supernatural thriller that has emerged as a global phenomenon. The Hollywood film, apart from an unprecedented global run, has also enjoyed a strong run in India, collecting more than Rs.84 crore gross and marching towards the Rs.100-crore mark.

Joining it is Backrooms, adapted from the viral internet phenomenon. The film created buzz and eventually opened well here.

And then came Vikram Bhatt's Haunted 3D: Echoes of the Past. Starring Mimoh Chakraborty in the leading role, it opened better than the other seven films it rele...