India, June 30 -- Oberoi Realty, which launched its first Delhi-NCR project, Three Sixty North, in Gurugram on June 29, plans to adopt a calibrated sales strategy rather than selling the entire inventory at launch, replicating the approach it has followed in the Mumbai market, Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, told Hindustan Times.

"Our strategy is sustenance, and we plan to slowly slip into the market," Oberoi said.

Oberoi Realty has entered the Delhi-NCR market with the launch of Three Sixty North, its first ultra-luxury residential project in the region, entailing a total investment of around Rs.6,000 crore. Spread across 14.8 acres on Golf Course Extension Road in Sector 58, Gurugram, the development dra...