India, July 24 -- NoidaThe Noida Metro Rail Corporation (NMRC) on Thursday offered an opportunity for getting co-branding rights to private firms at 12 stations on the Aqua Line for a 10-year period.

Under these rights, the NMRC will allow firms to associate their brand names with metro stations and use designated indoor and outdoor spaces for advertisement, officials said, adding that the step aims to create an advertising environment at metro stations comparable to the quality of leading mass transit terminals in India and abroad.

"The facility also aims to provide value to the organisation/brands who associate with NMRC, and also maximise the revenue potential other than fare box revenue for NMRC," Kranti Shekhar Singh, officer on sp...