India, May 29 -- Actor Naga Chaitanya recently approached the Delhi High Court seeking protection of his personality rights. The suit was filed over the alleged unauthorised use of his name, image, unauthorised merchandise, AI-generated and pornographic content. His lawyer also flagged content suggesting that he had cheated on his ex-wife, Samantha Ruth Prabhu, and that he had ruined her career.

According to Chaitanya's team, Justice Jyoti Singh heard the matter after Senior Advocate Vaibhav Gaggar, appearing for the actor, submitted that several websites were using his name alongside explicit search terms to attract traffic and circulate objectionable content. Concerns were raised over AI-generated and manipulated content, as well as de...