India, April 8 -- With a legacy spanning more than a century, Mysore Sandal continues to represent India's rich sandalwood heritage. The appointment of actress Tamannaah Bhatia as brand ambassador marks a strategic step toward strengthening the brand's reach across new markets and younger audiences.

Mysore Sandal, one of India's most iconic heritage brands, is entering a new phase of growth with the appointment of actress Tamannaah Bhatia as its brand ambassador. The collaboration signals a strategic move by Karnataka Soaps and Detergents Limited (KSDL) to blend tradition with modern branding, helping the historic brand connect with younger consumers and wider markets across India and beyond.

For more than a century, Mysore Sandal has b...