India, Sept. 5 -- On the back of Dream11's pull out as Indian cricket jersey sponsors, My11Circle, IPL's highest paying associate sponsors, have followed suit and informed the Board of Control for Cricket in India (BCCI) of not being able to continue.

"They have recently made it known to us that they cannot continue as their main business has taken a beating," a BCCI official said. My11 Circle is the fantasy gaming platform of Games24x7, who outbid Dream11 in 2024 to pick up IPL sponsorship for Rs.625 crore, spanning five years. Both the fantasy gaming firms have been forced to shut down their Real Money Gaming operations under the Promotion and Regulation of Online Gaming Act, 2025. My11 Circle did not offer a comment.

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