India, March 16 -- After serving more than one million diners over the past 15 years, Mumbai-based coastal dining brand Mi Hi Koli is now planning to reach 10 million more customers as it prepares to expand into new cities across India.

The brand's journey and expansion plans were recently discussed on The Success Playbook, a business podcast hosted by Jatin Solanki, Co-founder of Expertrons and Scale100x.Ai, where founders Bhavesh and Manisha Koli spoke about how the idea began more than a decade ago when they realised Koli cuisine was rarely represented in organised restaurant formats.

"Koli cuisine is part of Mumbai's cultural identity, but for a long time it lived mostly inside homes. With Mi Hi Koli, our effort has been to bring th...