India, April 17 -- When Cheryl Fernandes's (name changed) 50-year-old building in Bandra underwent redevelopment, residents were promised a host of complimentary white goods, air-conditioners and LED TVs in bedrooms and living areas, along with a refrigerator, washing machine and a modular kitchen, among other add-ons.

This reflects a broader shift in Mumbai's redevelopment market, where developers are increasingly offering fully upgraded, ready-to-move-in homes with added perks to sweeten deals. The focus is moving beyond just additional square footage to delivering an enhanced living experience.

The rationale is straightforward: in a land-scarce city like Mumbai, competition among developers for redevelopment projects is intense. Howe...