India, July 28 -- Mumbai real estate market is witnessing a resurgence of 'Buy Now, Pay Later' (BNPL) schemes this monsoon, with developers increasingly promoting flexible and deferred payment plans to attract homebuyers.

Over the past month, developers have stepped up marketing of these offers, with prominent advertisements appearing on hoardings, digital platforms and social media, according to real estate experts. While deferred payment schemes have been around for several years, industry observers say the intensity of their promotion has increased significantly this season.

Unlike conventional festive discounts or price cuts, the latest campaigns focus on easing buyers' upfront financial burden by allowing them to defer a portion of...