India, April 27 -- The iconic red buses of the Maharashtra State Road Transport Corporation (MSRTC), entwined with the everyday lives of people across the state, are set to embark on a renewed journey of discipline, sensitivity, and improved service standards. In a major initiative aimed at enhancing passenger experience, the MSRTC on Sunday announced a statewide campaign titled, "Our bus, our service" that will come into effect from May 1, coinciding with Maharashtra Day. The announcement was made by state transport minister and MSRTC chairman Pratap Sarnaik, while vice-chairman and managing director Madhav Kusekar issued a detailed circular outlining the implementation of the initiative.

Speaking about the campaign, Sarnaik acknowledge...