India, July 17 -- As Battlegrounds Mobile India celebrates its 5th anniversary milestone, the mobile landscape it dominates is shifting rapidly beneath the weight of rising hardware costs and evolving player expectations. I sat down with Krafton India's Director of Marketing and BGMI Product Management, Srinjoy Das, to find out how the company is moving past simple gameplay mechanics to build a self-sustaining social ecosystem.

From giving creators greater ownership through the Partner Programme to bringing collaborations such as Naruto and Spider-Man to the game's 4.5 update, Das outlined Krafton's approach to keeping BGMI relevant in an increasingly competitive market.

Virtual logistics, it seems, remain hilariously stubborn regardles...