India, May 14 -- As milk becomes costlier, its impact is likely to extend beyond household consumption. Dairy giants Amul and Mother Dairy have raised prices by Rs.2 per litre across popular variants from May 14. This is the first hike of Amul since its previous revision came on May 1 last year, while Mother Dairy last increased prices in April 2025. The brands have pointed this hike in price to rising input costs such as cattle feed, packaging and overall production.

At the ground level, the immediate concern is survival without losing customers. "For now, I won't increase prices because my customers are mostly working labourers and house helps in nearby societies. They are very price-sensitive. But if milk sourcing becomes difficult fo...